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Research & Insights (Content Marketing) Coordinator

At Bloglovin’, we partner with brands and influencers to tell engaging and compelling stories across social media, at scale.

We leverage ACTIVATE, our proprietary influencer marketing technology and world’s largest  influencer network, with over 650K global influencers, to work on native advertising and influencer marketing campaigns with many of the world’s most renowned brands, including Burberry, Campbell’s, Dolce & Gabbana Fragrances, Gucci, H&M, NARS, Post Foods, and Tom’s of Maine.

With direct, authenticated access to over 650K global influencers, organized by hundreds of areas of influence -- we help brand partners identify the right digital  influencers for their brand, whether it be young ‘cool moms’ with twins, NYC-based ‘sneakerheads’, urbanite wine-enthusiasts, or even beauty creators obsessed with organic products.  Our technology makes it super simple to collaborate with hundreds or even thousands of influencers on scalable custom content campaigns across social channels, and manage and measure these campaigns every step of the way.

Bloglovin’ was founded in 2007 out of a garage in Taby, Sweden, just outside of Stockholm. Today, Bloglovin’ has offices in NYC and Stockholm, and is a trusted resource for hundreds of thousands of influencers and brands around the world.

 

Job Description

We are looking for a prolific and talented content creator to join our Research & Insights team. You write and produce various types of insightful downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, strategic thinking, attention to detail, and project management skills. The role will be reporting to the VP of Business Development.
 

Responsibilities

  • Collaborate on overall strategy spanning content, partnerships, events and organic and paid promotion on social, web, and email to grow our overall footprint
  • Create content and research resources each month to drive leads, subscribers, and awareness (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
  • Blog on an ongoing basis to support to attract site visitors through search, social media, and email subscribers
  • Grow our subscriber base of CMOs, Brand Managers, and other marketing professionals by providing them with regular, insightful, ‘thought leadership’ content that’s aligned with their needs and interests
  • Drive valuable partnerships with other companies that can co-promote and co-produce content with us
  • Collaborate with designers, product managers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
  • Manage and track marketing performance analytics and reporting

 

Requirements

  • BA/BS degree
  • 1+ years of relevant experience in a content marketing or research related role, specifically in producing content with channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
  • Past experience building audiences either online or offline
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
  • Proficiency with Excel a must
  • Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign) a plus
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